>> as romney said, we are in the content business in the thing about new technologies as it's always going to be starved for content. so it's an outlet for us and we see different viewing habits on different devices based on age and experience. so as ronnie says, it a symbiotic relationship. they were just certain issues they don't have in common. >> i guess one of the big industries out there and one of the things that accelerated some of these changes in social media, which is kind of where you live a lot of the time. again, covering politics come easy political campaigns competing as producers of content really was pete will like me in the news and folks like you in the entertainment business competing on the same screen for the same time an increasingly trying to produce high-quality content. sometimes it helps people out here. i guess i am interested in how that shifters social media, towards facebook and twitter has affected the marketing of everything you guys do it an interesting example of that. >> i try to address those questions. silicon valley, technology industry a platf